Areas of Research: Customer Engagement in Online Brand Communities

1. Over 5 years – Guest Lecturer, Assistant Professor
2. Organizations : University of Calicut , Kannur University
3. Over 10 years of experience in industry in various capacities.
4. Organizations : Ranbaxy, US Vitamins, HDFC Standard Life, Metlife
5. Roles : Market Development Executive, Regional Sales Manager, Sales Manager, Area Sales Manager

1. Customer Engagement - The co creation of value in the marketing process ; ICTACT Journal on Management Studies
2. Enterprise 2.0 - Customer Engagement in the Entrepreneurial Landscape; Journal of Management Research and Analysis